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How to Tackle the Most Common Sales Objections

Handling objections is what most salespeople call this step in the sales process. I like to call it “addressing concerns” because that creates a different mental picture of what’s happening. One of the greatest fears of the untrained salesperson is hearing objections or concerns after they’ve given their all in the presentation step of the sales process. That’s simply because they do not yet understand the tremendous help objections can be to closing sales. 

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